Monday, November 29, 2010

Gluten-free food fad driven by celebrity factor

Gwyneth Paltrow raves about gluten-free. Chelsea Clinton's wedding cake was without it baked. The new old spice man avoids the ubiquitous protein to help stay buff. Chances are good that you - tried or at least met - a product with the gluten removed.

This is because gluten-free is what low carb was a decade ago: the "it" diet on daytime talk shows discussed, actresses promoted and masses accepted. courses grocery store are people like gluten-free pasta, cookies, cereals and beer in stock.

Americans are enthusiastic about a dietary staple that downgraded vocabulary in most people not even a decade ago.

But why?

Gluten is not bad to eat.Only a small percentage of people can not tolerate that the protein of course in wheat, barley and rye auftritt.Plus, banning gluten from your diet can be hard.

It is an essential part of the traditional bread and pasta (there are your structure). It serves as a thickener in processed foods such as ketchup and ice.And cut gluten is no guarantee for weight loss.

The fad seems part of driven celebrity factor: Paltrow talks it up on your site, Clinton moved online chatter this summer if you let a gluten-free cake for your big day, and the muscular man on the funny old spice advertising said Jay Leno gluten, one of the things that it from his diet cut.

Then there are the claims making "G-free" going to feel more energetic.

"I feel better, if I don't."When I go to a restaurant with friends and I have a beer and a plate of pasta, I feel it the closest Tag.Niemand wants a gluten hangover said Silvana Nardone, former Chief Editor of the every day with Rachael Ray Magazine.

These claims are often on if hard to prove.However, that even the industry's growth slows.

U.S. sales gluten-free foods have since 2005 to more than $ 1.5 billion, according to market research company packaged more than doubled facts.

Gluten affect some people, especially those with celiac disease. but gluten-free, who an immune reaction to get if you make with gluten bread or pasta food, less than 1 percent of the population.

advertising

Some other people have less serious gluten allergies or Empfindlichkeiten.Dr.Alessio Fasano, Director of the Center for celiac research at the University of Maryland School of medicine, characters, up to 8 percent of the United States has a sensitivity to gluten population.

About a quarter of adults in the United States attempting to reduce or completely avoiding gluten, according to marketing company NPD Group diet monitor.

"Some of the people we have the most speeches are people who see dabbling in raw foods and dabbling in vegan and dabbling in different things and gluten-free, as part of this world,", said Shauna James Ahern, better known as the popular Seattle blogger"gluten-free girl."

Why people feel better on a gluten-free diet not clearly more can produce report ist.Menschen eat to eliminate gluten-rich foods and therefore have a more healthy diet said Dee Sandquist, a spokeswoman for the American Dietetic Association.

Fasano proposes that more difficult to digest gluten is perhaps because it is introduced wurde.Aus of evolutionary terms only in the human diet about 10,000 years ago to digest not much time to adapt to a new protein.

Dr. Brian Bosworth, associate director of the Gastroenterology fellowship program at the New York Presbyterian Hospital/Weill Cornell Medical Center, found that during gluten an irritant to some people, would not say it is more difficult to digest for everyone.

", Which generally do not think that there is a reason, strictly to avoid", Bosworth said has the celiac disease.


View the original article here